Something I’ve noticed while working with hotels across Australia and South East Asia is how much travel behaviour has shifted over the past decade. For a long time, the hotel room was the primary product. Everything else — the pool, spa, beach club, rooftop bar — was seen as an amenity attached to the stay. But increasingly, travellers seem to be booking the experience first. I have spent many years observing luxury resorts, to find that the guests are often of older generations and the amenities largely ...