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Member for 1 Year
Joined November 2024 - Verified Member
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London
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London Travel Massive
2822 members -
Travel Trade Insights Report
London, United Kingdom
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Explore 17 000+ Verified Members and find travel professionals, creators, and startups from all around the world.About me
How do UK travellers choose where to stay, visit and book?
Many travel businesses only see part of the picture. AI may be the headline, but travel agents, tour operators and digital platforms all influence buying decisions in the UK market.
As Co-Author of the Travel Trade Insights Report, I research how the UK Travel Trade works and how travel businesses can work with it more effectively.
I help hotels, tourist boards, attractions and travel brands understand their buyers, identify opportunities and build stronger trade partnerships.
My work is based on industry research, interviews and conversations across the travel sector. I am a Fellow of the Institute of Travel and Tourism, have over a decade of experience in Strategy Consulting, and hands-on experience of founding and running a UK Travel Agency.
If you want to grow visitors, bookings or trade partnerships in the UK market, let's connect.
Why did you join the community?
Q&ATravel Massive is the biggest global collective of people working in Travel Innovation and we're looking to collaborate with those who want access to the UK market.
What is your favorite travel destination?
Q&ATherme Erding in Munich, Bavaria. This is the world's largest sauna complex, with 40+ themed saunas, indoor and outdoor pools. For good measure, it has a wave pool and 30+ water slides too. It's a place where the creators dreamed big, and as a result, you completely escape the outside world for the day.
Where do you dream of traveling to?
Q&AAntarctica, the untouched continent. Via the impressive Patagonia, Ushuaia. What earth looked like without mankind. And to see first hand that Penguins don't have knees!
What was your first travel job?
Q&AStarted with a Travel Agency, Blue Den Travel to understand the pain points in selling travel in the UK. It became clear there was a structural challenge for great Tourism products to be sold in the UK, and that's what created Marcus Whitefield.
Before travel, I started as an actuary, which very quickly turned into management consultancy and running customer strategy for a major UK Retail Bank.
What do you want to learn more about?
Q&ACollaborate with those with who can continue to improve making global tourism brands the easiest to do business with.
Three words that describe why we should travel?
Q&APeople. Experiences. Memories.
Comments 3
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Hi Sayali - from a UK and European perspective, the key consideration are the travel sellers liabilities under the Package Travel Regulations (UK) / Package Travel Directive (EU) - the differences are minimal, despite Brexit. Under both, if a Travel Cu... show more
Small operators vs large DMCs: what builds trust? 2 months ago
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Hi James, I have two businesses: a Travel Agency in the UK via the Advantage consortium, and a UK representation agency for Inbound Tour Operators in the UK. There's three main ways the Travel Agency can access Hotels: - Direct Contracts - works best ... show more
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Pleased to say I found out about Travel Massive by attending the marketing track on the last day - hopefully can meet some of you at future WTM or London Events!
