Brian Letwin is co-founder and CEO of Saigoneer, Vietnam’s only premium Vietnamese-, English- and Korean-language storytelling ecosystem dedicated to exploring the country’s culture through the lens of curiosity and respect. At Saigoneer, he helps Vietnam’s top hotels and resorts bring their brand stories to life through compelling and authentic articles, videos, and photos via its platforms and as a creative production agency. Brian is also co-founder and CEO of Urbanist Travel, where he travels the world to meet partners and clients who believe that at its best, luxury travel is a segment that can lead the way in empowering local communities and geographies while championing Vietnam as an underrated upscale destination.