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Ashley Johnson
Member for 6 Years
Joined September 2017
Verified member
1 event
Laguna Beach
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About me

Leads strategic destination marketing efforts regionally, nationally and globally that attract leisure travelers and small meeting groups to Laguna Beach year round. Oversees day-to-day
operations and staff which includes development and upkeep of marketing and advertising
budgets, strategic and marketing plans, media buys and creative execution, online and print
promotions, destination collateral and the Official Visitors Center. Continues to stay on top of
industry trends so Visit Laguna Beach can continue to be ahead of the curve. Coordinates and attends trade shows, media events, familiarization tours and site visits, and directs all social networking and public relations efforts. Spearheads local partnerships with the City of Laguna Beach and the Laguna Beach Chamber of Commerce keeping Visit Laguna Beach at the forefront as the brand steward for the destination. Ashley is an experienced destination marketer who has received awards for various social networking campaigns that keep Laguna Beach on the cutting edge. Proud winner of an Emmy Award (Pacific Southwest) for Outstanding Achievement in Children’s Programming; as well as several other awards including Best Dining Tourism Program in the Country; Best Destination Marketing Campaign in California; Best Social Media Campaign in the Country to Promote a Destination; and was one of '30 Emerging Leaders Under 30’ by the California Travel Association. Ashley most recently received a CDME (Certified Destination Management Executive) designation from Destinations International. She graduated from The University of Arizona with a major in Journalism and a minor in Business.

Me in a nutshell: California Native, Arizona Wildcat, Wine & Craft Beer Snob, Sports Maniac, HGTV Junkie, DIY Wannabe, Fantasy Football Fanatic, Antique Lover, Adventure Seeker, Destination Marketer, French Bulldog Mama

Why did you join the community?

Interested in learning more about Travel Massive. I also work closely with Visit HB and would like to support this launch event they are hosting.

What is your favorite travel destination?

Montreal

Where do you dream of traveling to?

Spain, Portugal, Greece, Germany

Three words that describe why we should travel?

Inspiring, Educational, Cultural

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