DestinationHub turns self-guided tour assets into digital content travelers can use

I've been an enthusiastic traveler my whole life — the kind of person who seeks out local history and wants to understand a place beyond the obvious stops. Self-guided tours are one of my favorite ways to do that. But somewhere along the way I started noticing a pattern: the tour exists, the content is good, and then you're handed a PDF.

Try navigating from a PDF on your phone while you're standing on a street corner and you'll understand why I eventually decided to do something about it.

My background is in geography and spatial software — I've spent my career building systems that help people understand and navigate the world. So when I kept running into destination organizations with rich, carefully produced self-guided tour content that was essentially stranded in print or PDF format, it felt like a solvable problem. Adding analytics was an additional bonus, so organizations could actually see how people are engaging with their content. Tour completion experiences that funnel users to partner destinations, donation pages, or advertiser content has also been a high-value addition.

DestinationHub (destinationhub.io) takes existing stop-by-stop self-guided tour content — walking tours, heritage trails, main street routes, scenic drives, bike tours — and turns it into an interactive mobile experience with maps, navigation, and analytics. The organizations I'm building this for already have the content. They just need infrastructure that lets it reach people the way visitors actually travel today.

We're live with our first partner and I'm looking to work closely with a small group of DMOs and CVBs as the next pilot cohort. Organizations that want to get more out of content they've already invested in producing are prime candidates. We will create your content in the platform for you before turning over the keys to our easy-to-use content management dashboard.

Happy to connect with anyone working in this space.