Thanks to our speakers! If you missed the event you can watch it on our Facebook LIVE channel.
Presentations -> www.facebook.com/travelmassive/videos/1261775257233224/
Audience Q&A -> www.facebook.com/travelmassive/videos/1261814720562611/
Travel Massive – Georgetown’s Master of Professional Studies in Global Hospitality Leadership Present:
The Future of Travel Storytelling
Storytelling, the art of making an emotional connection between customer and product, has become the buzzword du jour. While this powerful activity can have a meaningful impact, the playing field and techniques keep changing. This landscape makes storytelling mastery essential to driving inspiration, interest and consideration in travel.
Join us as we examine the rise of content marketing and brand storytelling, traditional media channels, and storytelling to motivate action. Expert panelists from across the travel industry will discuss storytelling, how it affects what they do, current trends, and the future of storytelling in hospitality and travel.
Networking, light refreshments, and hors d'oeuvres will follow the panel.
Panelists
• George Stone, Editor-in-Chief, National Geographic Travel
• Mike Yessis, Seasoned Travel Editor and Content Strategist
• Janine Jervis, Deputy Director, Jordan Tourism Board
• Marc Graser, Editorial Director, Creative + Content Marketing at Marriott International, & Robin Bennefield, Senior Manager, Marriott Traveler
Date: Tuesday March 28, 2016
Time: 5:30-7:30
5:30-6 pm Networking and set up
6-7:15 pm panel discussion
7:15 pm – 8pm networking
Location: Georgetown University School of Continuing Studies in downtown DC
640 Massachusetts Ave NW, Washington, DC 20001
Join the conversation on social with #TravelMassiveDC. The event is hosted in partnership with Georgetown’s Master of Professional Studies in Global Hospitality Leadership.
About Georgetown’s Master’s Degree in Global Hospitality Leadership
Facing an ever-evolving set of challenges, from expanding customer segments to emerging trends and brand saturation, the hospitality industry has a growing need for innovative leaders. Georgetown University’s Master of Professional Studies in Global Hospitality Leadership primes students to answer that call, offering a creative and hands-on curriculum immersed in a global perspective. Students take part in cutting edge projects, gain experience through unique internship opportunities, and explore the diverse sectors at the heart of this evolving industry.
