For this quarter's event we have invited a speaker to talk on the very hot topic of China outbound travel. The number of Chinese tourists travelling abroad reached 109 million in 2014 and is projected to double to 200 million by 2020. While this growth holds great potential for foreign travel organizations, competition to attract Chinese travelers is intensifying and building winning digital marketing strategies is increasingly complex, as consumer preferences and the digital landscape change at a very fast pace.
Michaela Mentasti, Marketing Director of Dragon Trail Interactive, will give a brief overview on the Chinese outbound travel landscape and on the latest developments in the travel digital space. She will draw on case studies of tourism marketing organizations to discuss successful digital marketing strategies. Dragon Trail Interactive is an award-winning travel technology and digital marketing firm helping travel and tourism organizations to reach and connect with China’s affluent consumers.
Please join us for this free event at the fantastic new Liangmaqiao venue of Palms L.A. Kitchen and Bar. Drinks and food are available.
7pm - Registration and Networking
7.30pm - Speaker and Introductions
8pm - Q and A
8.15 pm - Networking
9pm - Finish
100m directly behind back door of Gateway, Building D (Oak Chateau Tower ground floor), Line 10: Liangmaqiao. 靠近三环跟小云路, 从Gateway佳程广场后门直走100米
