Event photos: lounge.travelmassive.com/t/photos-from-travel-digital-marketing-trends-panel-discussion-in-da-nang/4210
This month Travel Massive Hoi An/Da Nang chapter is introducing a new event format. We are preparing a panel discussion on the most vital digital marketing issues. If you're connected with travel industry in any way and would like to keep up with the trends, this event is for you.
You will have the opportunity to listen to 4 successful specialists speaking about the travel digital marketing trends and will be able to address your questions to everyone during the formal part or approach any speaker personally during the following networking session.
Panelists:
- Phong Nguyen (Jay), General Manager of Kien Lua Media
Jay is responsible for all aspects of the firm's strategy, team and operations. He leads the firm in its mission to deliver the best client results in the creative industry. Based in Da Nang, he has a long and successful record of helping clients of different sizes with strategy and other marketing challenges.
- Marion Tourrette, independent digital marketing consultant
Marion helps organizations globally with their digital marketing and automation initiatives to make them deliver great customer experiences. She brings over 10 years of experience in marketing in Australia and Europe, on both agency and client sides, for B2B and B2C companies including travel and tourism, higher education, not-for-profit, financial, insurance and technology.
- Serge Yurovsky, Accounts Director of Code Engine Studio
Serge manages digital marketing team at a boutique outsourcing technology company specializing in web & mobile development. The company is dedicated to craftsmanship with focus on technology, design, user experience, and digital marketing.
Moderator:
Gregory Zeleny, managing director of NVRLAND creative
Greg helps local and international brands grow. He connects clients and seasoned, out-of-the-box creatives to meet their online and offline needs. NVRLAND is small, boutique agency driven by marketing innovators and industry leaders to drive results for their clients. With a strong emphasis on truth and authenticity in marketing, Greg is passionate about creating meaning interactions with tourism and hospitality brands.
They will discuss the following topics:
• Digital experience VS actual experience
• Mobile optimization of your site
• Email marketing: why is it still effective?
• Social media: what to focus on and how
• Location-based services
• Booking engines on your site
• Personalization of your travel services
and others.
Event schedule:
4-6 pm – panel discussion
6-7 pm – informal drinks and networking
If you’re coming from Hoi An you can enjoy the free round trip transfer kindly sponsored by Hoi An Express. We will depart Hoi An at 3:15 pm and will head back from Da Nang at 7 pm. If you would like to book a seat, please contact the charter leader Natalya.
Space is limited and only registered members will be admitted to the event.
