Asia's largest travel trade show

ITB Asia, Asia’s Largest Travel Trade Show, is an annual 3-day B2B trade show and convention designed to bring together the key travel industry leaders in the region. It convenes international exhibitors and buyers from the MICE, Leisure and Corporate segments.

Today, ITB Asia is the premier meeting place for the travel trade industry for forging new partnerships and strengthening existing business relationships with the most important players in the region.

ITB Asia 2026 will be held in Sands Expo & Convention Centre in Singapore from 21-23 October 2026. The show is organised by Messe Berlin Asia Pacific.

Why Attend ITB Asia

Asia’s Largest Travel Trade Show
Bringing more than 18,000 attendees from the MICE, Corporate, Leisure sectors

Buyer & Exhibitor Ratio
Approximately 1:1 ratio between buyers and exhibitors

Most International Travel Trade Show
Over 132 countries & territories represented; the most international travel trade show in the region

Frequently Asked Questions

What is ITB Asia?
ITB Asia, Asia’s Largest Travel Trade Show, is an annual 3-day B2B trade show and convention designed to bring together the key travel industry leaders in the region. It convenes international exhibitors and buyers from the MICE, Leisure and Corporate segments.

Today, ITB Asia is the premier meeting place for the travel trade industry for forging new partnerships and strengthening existing business relationships with the most important players in the region.

Where is ITB Asia held?
ITB Asia 2026 will be held in Sands Expo & Convention Centre in Singapore from 21-23 October 2026. The show is organised by Messe Berlin Asia Pacific.

Who should attend ITB Asia?
ITB Asia is a B2B travel trade event for industry professionals, including buyers (corporate travel managers, MICE planners, agents), exhibitors (tourism boards, hotels, airlines, travel tech providers), and trade visitors seeking to network, source products, and explore business opportunities across leisure, MICE, corporate travel, and travel technology.

What industries are represented at ITB Asia?
ITB Asia represents key sectors across the travel and tourism industry, including leisure travel, MICE (meetings, incentives, conferences, and exhibitions), corporate travel, and travel technology, alongside related industries such as hospitality, aviation, cruise, destinations, attractions, and tourism boards.

Learn more at www.itb-asia.com