In this event, we speak with Brandon Gonski of Glacier Raft Company who generates more profit margins from the retail and merchandise side of his business than tours and activities. We discuss how you can effectively use retail to help grow your business, especially important in a post-pandemic world.
-- About Brandon --
Brandon Gonski has spent his whole life in the outdoor tourism and recreation industry. He currently serves as the General Manager of Glacier Raft Company in West Glacier, Montana. Before joining Glacier Raft Company, Brandon spent six years as the General Manager for AVA Rafting & Zipline, driving high growth for the company. Prior to this, he was Operations Manager for several rafting outfitters throughout the U.S. and has led trips around the world, from Ecuador to Alaska. In addition to managing Glacier Raft Company, Brandon is a product ambassador for PicThrive, a photo sales and marketing platform, and is currently earning his MBA, concentrated on business strategy.
-- About Chris --
Chris is an author, podcaster, and brand & digital tourism expert with over 26 years’ industry experience. Chris speaks at many tourism events worldwide, offering his advice and guidance on how travel, tourism, and destination businesses can gain brand recognition and increase bookings.
Chris has focused his business, the Tourism Marketing Agency, on tour operator marketing with over 90% of his client base coming from outside the UK, working with some of the biggest players in the industry.
Chris is the author of the best-selling marketing book, How to Turn your Online Lookers into Bookers, a 400- page book full of practical marketing advice dedicated to the tours and activities sector.
Chris also produces a video advice series called The Digital Tourism Show which you can watch on his Facebook Group, YouTube channel, or listen via Google or Apple podcasts.