Wandr is a platform that connects travelers with unique experiences in the Balkans. We’re looking for a hands-on and creative social media lead to own and execute our short-form video strategy end-to-end. You’ll have access to 20h+ of raw travel footage to create hundreds of clips, constantly test formats, and scale what works across Instagram and TikTok. This is a full-time freelance position for someone who thrives in autonomy, loves the creative process from raw footage to viral content, and has a proven track record of growing social media channels.

What you’ll do:
- Short-form content ideation (IG Reels & Tiktok, and occasional picture carousels) and maintenance of a backlog of hook ideas and repeatable formats
- Turn 20+ hours of raw footage into hundreds of engaging and scroll-stopping short form videos (strong hooks, voice overs, etc.)
- Schedule and maintain posting cadence of 1-2 videos / day across multiple accounts and platforms
- Track analytics (views, saves, shares, clicks, etc.), remove unsuccessful formats and double down on what works
- Stay ahead of social media trends and quickly adapt strategy to capitalize on emerging opportunities
- Collaborate with the founder daily and operate with high autonomy

Requirements:
- Proven track record leading social media strategies with measurable results (TikTok/IG case studies, before/after metrics)
- Deep understanding of platform algorithms to optimize content performance and distribution
- Creative mind and willingness to relentlessly test, analyze, and iterate on content formats to maximize reach, engagement and clicks
- Creative problem-solver who can iterate quickly based on results
- Comfortable with high-volume content production workflows
- Fluent in English, written and verbal (for hooks, captions, scripts, etc.)

Wandr has high growth ambitions and social media is our primary acquisition channel, so you’ll play a key role in driving that growth. We care far more about results than degrees: if you’re hungry and can prove it, there’ll be real long-term opportunities to grow with us.

To apply, please send me an email at b.collin@justwandr.com with links to your portfolio, social media accounts you've managed or short-form content you've created