Parador is looking for 7 travel brands to receive a free, comprehensive website SEO audit tailored to drive growth in the travel industry.

At Parador, we specialize exclusively in search marketing for the travel industry, empowering travel agencies, tour operators, DMOs, accommodation providers, and travel startups to reduce reliance on OTAs and grow through organic search.

Search engine marketing is changing, especially for travel, and we’re keen to get under the hood and identify common issues across different types of travel websites, particularly in relation to content quality, technical architecture, local SEO and mobile experience.

We aim to use the data and insights gained from these audits to compile a study on the current state of SEO in the travel industry, helping us to strengthen our position as thought leaders in travel marketing.

By offering these audits, we not only share valuable insights with you but also deepen our understanding of the travel search landscape. This ongoing research helps us to future-proof our value proposition and our clients’ marketing efforts going forward.

WHAT YOU'LL GET

This detailed 20-25 page audit will prioritize key SEO areas with the greatest potential for impact, guiding you toward improved visibility, traffic, and revenue growth. The audit includes:

• Key issues and opps specific to your site across content, local and technical SEO
• Immediate and long-term SEO opps for quick wins and sustained traffic growth
• A tailored list of keyword recommendations for your content strategy and site pages

We’re confident that if you put these takeaways into action, you’ll begin to see significant growth from organic search as a marketing channel within a matter of months.

REQUIREMENTS

You must be a travel agency, tour operator, hotel/accommodation provider, or travel app/startup with at least ~1,000 monthly traffic from search. As we’re looking for sustainability-minded brands, please have a demonstrated commitment to sustainability in your work or ethos.

To focus on delivering high-value insights, we encourage applications from brands serious about investing in SEO growth.

You’ll also need to be able to give us user access for your Google Search Console and GA4 dashboards.

HOW TO APPLY

To be considered for inclusion in the study, please email michael@parador.agency with the subject line ‘Audit Application: [Your Company]’, and include:

• Basic information about your company
• Your marketing goals for the next 12 months
• Any recent or prior marketing efforts

Successful applicants will be notified quickly on a first-come, first-served basis, and we aim to deliver the full audit document within 3-5 working days.

Swiss startup Videreo has created a new way for video-first travel influencers on Instagram and TikTok to tap into new business models and make travelling for a living reality for those with influence.

📍 The Videreo tech makes your library of video posts on social searchable on a map.

This innovation means your influence extends beyond the single moment in time of the post and allows followers who love your style to easily find your content for where they are heading next.

This creates (at least) 2 new business models:

1. This brings you down the funnel from pure inspiration and closer to the transaction from which you can monetise by adding your affiliate links (or ours if you don’t have your own)

2. You can extend value to the suppliers whose product you have filmed by charging them a subscription fee to stay included on your story map. This adds greater Lifetime Value (LTV) to the pay-for-post model.

We are interested to partner with commercially minded influencers.

How to apply:

1. Create a Videreo account for FREE at Videreo.com
2. Add some of your existing videos onto a Videreo StoryMap for FREE
3. We’ll reach out to you from there or simply email hello@videreo.com