Yan Baczkowski is a Franco-American tourism executive with more than 25 years of experience in destination management, economic development, marketing and digital transformation across Europe and North America. He has held senior leadership roles in France, Switzerland and the United States, including La Baule, Verbier St-Bernard, Snowmass/Aspen, Pays de Gex–Monts Jura, Bormes-les-Mimosas and the Pays d’Orange en Provence.

His expertise includes destination strategy, international marketing, revenue development, major events, partnerships, tourism technology and organizational transformation. He has led initiatives to reduce seasonality, increase international visitation, generate new revenues and strengthen destination competitiveness.

Yan Baczkowski est un dirigeant franco-américain du tourisme, spécialisé dans la stratégie de destination, le développement économique, le marketing international, la transformation numérique et le tourisme quatre saisons.