Vinicius Frata is a strategic mind and passionate creator of refined travel experiences who founded Innova Yacht. Originally from Brazil, he brings 17 years of experience in luxury brand marketing having led experiential initiatives for global icons such as Jaguar, Land Rover and Range Rover and also co-branding with LVMH, Veuve Clicquot, and Belmond Hotels. His expertise spans customer experience, high-touch hospitality, and bespoke moments designed for HNWI across Latin America and the Caribbean.

A lifelong sailing enthusiast and certified international skipper by ISSA, he has always felt drawn to the ocean. That deep personal connection led him to Miami, the largest yachting market in the Americas where he partnered with Fabian Albarracin to found Innova Yacht, a brand setting a new benchmark in yacht charter through poetic, ultra-personal sea voyages for families, couples, and intimate groups.

A distinguished clientele desires the best, thus Inspired by the elegance of brands like Aman, The Ritz-Carlton, and Four Seasons, Innova Yacht blends 5-star service with intuitive hospitality and soulful storytelling. Vinicius leads with the belief that true luxury isn’t loud, it’s deeply personal, immersive, and effortless.

The Miami landscape is changing, it´s time to raise the bar towards a Mediterranean level of service for a new discerning global clientele.