I'm a marketing professional with strong experience in the global travel space where I've run programs that meet traveler needs and produce results in mature and emerging global source markets for leading DMO’s including Visit California and San Francisco Travel.

Currently, I lead global trade distribution and international marketing for The Royal Commission for AlUla where I collaborate with an amazing team of global cross-functional experts to bring the destination to market. AlUla is one of the primary projects in Saudi Vision 2030: a strategic framework to reduce Saudi Arabia's dependence on oil, diversify its economy, and develop public service sectors such as health, education, infrastructure, recreation, and tourism.