As a travel tech entrepreneur and advocate for a more intentional kind of travel, I’m passionate about reshaping how the world moves — from mass tourism toward more meaningful, locally-rooted journeys.With over two decades in the travel industry — spanning roles at TripAdvisor, Amadeus, and multiple startups — my focus has always been on innovation, connectivity, and sustainability. I’ve worked across global distribution, product, and strategic partnerships, helping build bridges between local operators, global platforms, and the conscious travelers of tomorrow.Today, I lead growth and strategic partnerships at Ruuts.Pro, a B2B data and connectivity platform transforming how multi-day tours and local experiences are sourced, structured, and distributed.Ruuts.Pro provides API-first, modular infrastructure that standardises unstructured DMC content into live, bookable inventory — enabling OTAs, airlines, tour operators, and benefit platforms to seamlessly integrate land-only tours into their booking flows. Built on a merchant-of-record model, we make global distribution of local experiences scalable, sustainable, and commercially viable.I believe the future of travel lies in connectivity that empowers local supply and decentralises global access — making discovery more diverse, equitable, and climate-conscious.