Founder of Rucksack.se, one of Sweden’s independent online travel magazines, reaching more than 500,000 active users and generating 1.5 million page views annually. I create in-depth destination guides, hiking content, food experiences, hotel reviews, and cultural travel stories for a highly engaged audience of Swedish and international travelers.

Based in Stockholm, I have traveled to more than 60 countries across Europe, Asia, North America, and Oceania, combining professional photography with authentic storytelling that inspires readers to explore both iconic destinations and hidden gems.

My audience is primarily located in Sweden (80%), with additional readers in the US, UK, Poland, Denmark, France, and Finland. Rucksack attracts travelers with strong interests in travel, food, outdoor adventures, culture, and sustainable experiences.

I regularly collaborate with tourism boards, destinations, hotels, and travel brands through editorial storytelling, photography, press trips, and SEO-focused destination content. My work has received several industry recognitions, including being named among Sweden’s Top 10 Travel Profiles and winning Best Travel Blog in Sweden.

Always searching for meaningful travel experiences, remarkable landscapes, local food, and stories worth sharing.