Adventure-obsessed digital strategist based in Leeds, I help travel, tourism, and hospitality brands get discovered online. As co-founder of technical SEO firm SALT.agency, I’ve spent a decade scaling visibility for airlines, OTAs, hotels, and travel startups, turning complex search data into meaningful journeys for real people.

Off the laptop, you’ll usually find me chasing sunrise photos, plotting travel routes through lesser-known regions, or speaking at industry events about Future tech, AI’s impact on travel marketing. I’m passionate about community, so if you’re working on something that makes exploring the world easier & fairer, let’s connect!