Reuben Gray is a 25-year-old entrepreneur and co-founder of King of the Hill — a luxury ski touring expedition company operating in the Nepal Himalaya. Built around an exclusive partnership with legendary high-altitude guide Krish Thapa Magar (the Warrior Monk), KOTH takes guests to 5,500m in the Annapurna region for a 14-day fully-guided expedition combining world-class ski touring with a luxury camp experience unlike anything else on the market.
In 2025, Reuben walked 801 miles from London to Val Thorens in ski boots to prove the brand's ethos wasn't just marketing. In spring 2026, he was in Nepal filming the recce that shaped the product. The first full expedition departs February 2027 at £13,500 per head.