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Pilar Avila
Owner & General Manager, Free People Riad & Spa
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About me

I have provided leadership in the hospitality, private equity and nonprofit sectors, earning a strong reputation as a business & civic change leader. I am passionate about the rise of diverse leadership, promoting equal access to economic opportunity & investing in education.

I am the owner and general manager of Free People Riad in Marrakech, a place where souls from the world converge to enjoy unique accommodations, cultural immersion and sublime wellness experiences. Upon a complete renovation, we open our doors in May 2025. Every space has been designed to evoke peace and relaxation while celebrating the elegance of Moroccan architecture with a modern perspective. We offer five uniquely designed ensuite rooms, including 3 one-bedroom suites and 2 junior suites for up to 13 guests.

I am the founder of Los Angeles, California based interDUCTUS, an organizational change management consulting practice with clients including impact & ESG focused investment funds, foundations and nonprofits. Through our Renovad wellness retreats and executive development programs, we aim to elevate the impact of global leaders.

I first visited Marrakech in 1996. In 2019, I hosted a Renovad’s wellness experiential retreat in Morocco. In 2023, we launched the Renovad GIVE Foundation’s inaugural VOICE English summer program to youth in the Atlas Mountains. After spending the summer in Morocco, I decided to make Morocco my home and bought the riad that would become Free People Riad & Spa.

Why did you join the community?

Building connections with travel professionals in Marrakech and across the globe

Comments

  • Looking forward to seeing you all at our next gathering Feb 14 at Maison Culturelle du Tapis. Thanks to Christine DePalo for getting this chapter up, running and thriving! Marhaba!