Paul Richer founded Genesys in 1994 - a management consultancy that has built a worldwide reputation for its knowledge and experience of the application of e-commerce and online distribution technologies to the travel industry.

Clients have included very many start-up e-travel businesses. Some of these are now established mainstream players whilst some are literally just starting-up and are currently using Genesys at the business planning stage, prior to taking them through to inception.
Paul has co-authored several reports examining the impact of technology on the distribution of travel, including “Distribution Technology in the Travel Industry” originally published by Financial Times Retail and “Marketing Destinations Online – Strategies for the Information Age” published by the World Tourism Organisation. He has been described as a guru of online travel.

Paul holds an MBA from Cranfield School of Management, is a Fellow of the Institute of Travel & Tourism and a Member of the Chartered Institute of Marketing.

Read Paul’s blog at www.genesys.net/blog .