I've worked in travel for more than 15 years - from a small retail operation in Auckland, NZ, to an adventure tour operator in England, a global retail business in London (Flight Centre), a specialist travel PR agency and now freelance as a marketing consultant for the travel industry.

I'm also a producer for Big Earth Digital - creating film, video and TV for travel industry organisations, from tourist boards to tour operators, airlines and transport.

I love this industry and believe in its ability to improve the world if it wants.

For now though, I'm a content-marketing evangelist. What other industry has the innate content to share in the way travel has? It's what we do.

I want the industry to really step up and become the leaders in content creation, strategy and delivery to the world.

Crack on!