Marko Mitrovic is Senior Digital Strategist at In Marketing We Trust, a digital marketing analytics and performance optimisation agency, where he leads strategic consulting across the client portfolio and owns the agency's proprietary strategy framework.

That framework is a connected suite of products: a performance diagnostic that scores capability maturity against a multi-dimensional model and runs scenario-based yield modelling, a behavioural research product that builds evidence-based personas and maps where travel decisions actually get made across the 12 discovery surfaces, and a measurement product that defines the KPI architecture and the infrastructure required to prove it.

He works with enterprise marketing teams, including Skyscanner and Grab, on the problem travel brands are living through now: discovery has moved beyond search, and the channel and attribution logic most travel marketers still plan against no longer explains where demand comes from.
In Marketing We Trust. Marketing shouldn't be guesswork.