tKenneth’s expertise is in economic strategy and regeneration, destination development and leadership, branding and promotion, cultural tourism, and festival and events operations. Kenneth is Managing Director of his own economic and tourism consultancy business, and led in the creation and delivery of the innovative and award winning Scottish Tourism Industry Destination Leaders Programme which has an alumni of 100 ‘Destination Leaders’. He is also a Visiting Research Fellow at Edinburgh Napier University, and delivers executive training and lectures in tourism internationally.