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Ken Baldwin
Managing Director, Totally Spain & Portugal
  • Member for 3 Years
    Joined March 2022
  • 1 Place
  • San Mames de Meruelo
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About me

Born in Nigeria, raised in Ireland, and now a long-time resident of Spain, I’ve spent my life chasing adventure and building a career out of my passion for travel. After ditching a government job in Dublin in my early 20s, I landed in Sydney and stumbled into the travel industry with Insight International Tours, which kickstarted a decades-long journey through Australia, the UK, the US, and beyond. In 1999, I took another leap—this time to Northern Spain—where I co-founded Totally Spain, now an award-winning boutique travel company creating custom trips across Spain and Portugal, crowned Spain’s Leading Tour Operator at the World Travel Awards three years running. Along the way, I’ve sung on The Voice Spain, performed with the Santander Big Band, and even studied as a chef during COVID, placing in Cantabria’s annual culinary contest. Travel, music, food, and the great outdoors keep me curious and energized.

What is your favorite travel destination?

Currently, the Alentejo, Portugal.

Where do you dream of traveling to?

I'm old enough to find amazing things in nearaway places. As long as it's natural and authentic I'm happy. It's not so much about the place but rather how the place makes you feel.

What was your first travel job?

Insight International Tours Sydney - India and Nepal Custom Tours Department

What do you want to learn more about?

Online Travel Promotion and how are people really coping with keeping-up in our industry these days.

Three words that describe why we should travel?

Makes you empathetic

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