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Juan Carreno
Commercial Advisor, Wavelength Partners
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About me

Commercial leader with 15+ years of experience across hotel distribution, B2B travel, revenue strategy and strategic partnerships, with leadership experience across Asia-Pacific, the Americas and global distribution environments.

My career has spanned hotel supply, sales, yield and revenue strategy, key account management and regional commercial leadership — from managing individual hotel portfolios to leading multi-market teams and commercial strategies across hundreds of hotel partners.

I focus on the intersection of revenue growth, distribution, partnerships and commercial performance: understanding not only how to grow a business, but how commercial decisions translate into sustainable, profitable results.

I currently bring this experience to Wavelength Partners, an independent hotel commercial advisory practice supporting independent hotels, regional groups and management companies, while remaining open to senior commercial leadership opportunities across travel, hospitality and travel technology.

I value pragmatic decision-making, strong partnerships and collaborative leadership, with a focus on turning strategy into measurable action.