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Joelle Sfeir
Co Owner and Managing Partner, Tourleb
Member for 3 Years
Joined July 2020
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About me

I am co-owner and Managing Partner at Tourleb - a Social Enterprise.

I have a background in communications and as a writer/translator. I have lived between Lebanon and Canada for many years before settling back in Lebanon in 2013.

Travel started as a hobby, then a passion, then a whole project - with Lebanon at its center.
Originally, we just wanted people to fall in love with Lebanon. With time, we realized that this country is underrated and needs to be put on the map for travelers avid of new places and experiences. So, voila! Here we are!

Tourleb is our baby. It was born after we (Nada Raphael) and I wrote a book on Lebanon, collecting oral stories of how Lebanese live together beyond political and religious divides.

Why did you join the community?

Because I am a social enterprise and a DMO/Tour operator

What is your favorite travel destination?

Too many to list. We like off-the-beaten track places, where tourists don't go, and places that still have that special magic because of special history, age, or mystical beauty

Where do you dream of traveling to?

Ireland! Soon...

What was your first travel job?

Presenting a book we wrote about Lebanon

What do you want to learn more about?

Everything! mostly how to develop and grow and still keep our quality standards, how to face the multiple crisis hitting us in Lebanon.

Three words that describe why we should travel?

Mind opening, enriching, culture

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