Head of Growth & Strategy | Growing the UK’s largest female travel community

I’m a growth-driven creative and strategic partnerships leader specialising in community building, influencer-led travel and brand growth. I lead creative vision and go-to-market strategy, building high-impact partnerships with creators, travel brands and cultural ambassadors to create experiences that drive engagement, growth and brand affinity.

I’ve architected and scaled global brand collaborations and 200+ influencer-led trips, blending authentic storytelling with measurable commercial impact. My approach is community-first: turning creators and travellers into advocates, co-creators and storytellers rather than relying on traditional sponsorship models.

From developing multi-touchpoint campaigns to leading live experiences across destinations from the Sahara to Southeast Asia, I build partnerships that connect people, brands and communities around shared values and unforgettable experiences.

Recognised as Travel Marketer of the Year (TTMA) and selected for TTG’s 30 Under 30, I’m passionate about the intersection of community, creativity, partnerships and growth — and how these can build brands with lasting cultural and commercial impact.