How do you quantify the value derived from exchanging unsold travel & tourism inventory for media exposure? The concept of converting unsold inventory into marketing assets is equally relevant when applied to hosting travel writers (or any media specialist, for that matter). Unsold bed-nights or packaged tour itinerary tickets, empty seats in restaurants, on tour coaches, and on airlines are very much like perishable products in the FMCG sector – if they're not sold by the due date, they’re gone forever. ...

Question for those in Travel Tech — do your apps experience some seasonality? My hypothesis, as a trip planning application, I'm going to see lower usage until about 3-6 months prior to peak travel season. Unfortunately, Plan Harmony has only really been around since late July 2022 so I don't have a large enough data set to validate this hypothesis. Would love to hear from your experience!

We're polling the Travel Massive community for your predictions for travel in 2023. 🏆 The top 3 most upvoted answers will get a postcard from Tasmania! 😀 👉 Here's a few examples of predictions you could answer: What new styles of travel will be popular? What emerging technologies will make travel better? How will travel story telling change? How will destinations change? ✅ RULES: Be creative, positive, and hopeful — we're shaping the future!