Over the past year, the global travel industry has been hit hard by the COVID-19 pandemic, with widespread travel restrictions and a decrease in consumer demand leading to a significant drop in tourism. This has also had a major impact on the world of travel blogging, with many bloggers finding it difficult to continue their travels and document their experiences for their followers. Before the pandemic, travel blogging was a popular and lucrative activity for many people. Bloggers would travel to different destinations, document their experiences through writing, photography, and video, and share their content on social media and their own websites. Some bloggers even turned their passion for travel into a full-time career, working with travel brands and creating sponsored content. However, with the onset of the pandemic and the resulting travel restrictions, many bloggers found themselves unable to continue their travels as they had before. Many were forced to cancel their plans...

Hi, my name is Benoit and I'm passionate about how technology can disrupt the travel industry and ultimately lead to a better end-user experience. I have been conducting numerous interviews over the past few weeks to gain insights into the way people curate, organize and share travel content, with the final objective of identifying opportunities to innovate in this space. I intend to share my preliminary findings across a series of discussions on Travel Massive to engage with the community. The first topic relates to the main information channels used by travellers to discover a specific destination and learn about where to go and what to do. Below a summary from the interviews: - Friends / Family: For 67% of interviewees, friends and family’s word-of-mouth play a significant role in picking the next destination and 42% rely on their recommendations to know what to do on the ground. - Social Media: 75% of interviewees mention social media, and specifically Instagram, as as key ...