I had a dream to build a brand. After falling in love with the far northern reaches of the planet several years ago, I decided to leave full-time employment and combine my love of the Nordic countries with my desire to make my own mark in the travel industry.

I am now the Founder of Where The Wild Is, a UK based tour operator specialising in trips to Iceland, Finland, Sweden, Norway and the Faroe Islands.

I spent six years working in the travel industry creating products in Scandinavia and working in various marketing roles before leaving to launch this new brand.

Specialising in destinations where it is possible to experience incredible natural wonders and great wilderness areas, at Where The Wild Is, we are experts in taking people to witness Mother Nature’s greatest light shows and stand proud in our efforts to balance tourism with environmental protection. We actively seek out accommodation owners and activity providers with strong Eco-credentials in tourism, hospitality and animal welfare and are currently donating profits to Zing Ocean Conservancy in Norway.