Born in Sarajevo in 1982, I am too young to remember the 1984 Winter Olympics in the city. In 1993, during dark times in my native Bosnia, I migrated with my family to Oslo, Norway where I still live. Upon receiving my first paycheck as a 15-year-old paperboy, I knew immediately what I was going to do with it. I bought a plane ticket and that was that: I was smitten with the travel bug.

I’ve been exploring the world ever since. Between my travels I completed an MSc in International Marketing, lived in Paris for a year, worked in several different industries and traveled the world solo for 14 months. It was on that global trek that I met up with Matija and the we spent a month travelling through Mexico and Cuba together. Good vibes and shared values forged a bond that has stood the test of time. When Matija approached me about getting involved in goetica, I jumped at the chance. My interest was sparked by two things: the heart of goetica as a business using its profits to benefit different animal protection organisations, and the wholly transparent business model which I truly believes is the future of business. I delight in mental gymnastics and loves to discuss new ideas and possibilities.