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Ellie O'Collins
Founder & CEO, Tripicon.ai | AI, Travel Discovery & Experience Innovation, Tripicon
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About me

I'm a technology explorer, founder and long-time travel industry observer. I've spent years investigating how people discover, navigate and experience places, from virtual and augmented reality through to recommendation systems and AI. Today I'm building Tripicon.ai, which helps travel organisations understand how AI influences traveller decisions and destination visibility. Always happy to chat about AI, tourism, experience design, wayfinding and the future of travel discovery.

Why did you join the community?

I've spent many years exploring how technology can help people better understand, navigate, discover and experience the world around them. I'm joining to connect with others who are interested in the future of travel, AI, visitor experiences and innovation.