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Member for 1 Year
Joined March 2025 - Verified Member
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6 connections
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1 Event
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Lucerne, Switzerland
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Joaia
Zurich
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Explore 17 000+ Verified Members and find travel professionals, creators, and startups from all around the world.About me
š What I do
Iām the Co-Founder and CEO of Joaia, a Swiss travel-tech company building AI Local Guides for destinations, museums and attractions.
We turn local knowledge, stories and expertise into visitor guidance available on websites, through messaging and directly at physical places. Travellers can ask questions, receive recommendations, hear stories and get practical help when they need it.
š§ What I believe
A great human guide remains the best way to experience a place. Technology should expand access to local knowledge when no guide is available, not replace meaningful human interaction.
š¤ What Iām interested in
Destination experiences, travel technology, local knowledge, AI adoption and partnerships that improve the visitor journey.
Why did you join the community?
Q&AI joined to connect with people who are actively shaping the future of travel, exchange practical experiences and learn how new technology is being used across the industry. Iām especially interested in AI adoption, in-destination experiences, local knowledge and potential partnerships.
What is your favorite travel destination?
Q&AItās difficult to choose only one, but my favourite city is definitely Venice. Despite the crowds, few places make it so easy to feel connected to their history.
In general, Iām drawn to places where I can dive deeply into the culture and understand how history shaped them, especially destinations that are less touristy. Venice is the big exception.
Where do you dream of traveling to?
Q&AIām almost always dreaming about travelling somewhere.
I would particularly love to explore more of the Middle East and Central Asia, including Syria, Iran, Kazakhstan and Kyrgyzstan. These regions are still a cultural blind spot for me, and I believe travelling there would be an incredibly rich experience. I hope the circumstances will allow it at some point.
What was your first travel job?
Q&AFounding Joaia was my first job in travel.
The idea came from a personal problem I wanted to solve: I like travelling spontaneously and without planning everything in advance, but I still want depth. I want to understand the history, culture and meaning of a place whenever my curiosity is triggered, even if I did no research beforehand.
What do you want to learn more about?
Q&AI want to understand how AI can become genuinely useful and accessible to travellers.
The technology already makes extraordinary things possible, but we have not yet found all the interfaces and interaction patterns that people will naturally adopt. Even the most AI-forward travellers are still only scratching the surface. Iām interested in discovering how we can turn that technological potential into something people actually understand, trust and use throughout a trip.
Three words that describe why we should travel?
Q&AUnderstand. Connect. Discover.
Comments 6
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I meant more trusting the AI to pick the right one fitting my preferences - I did see the pictures, I couldn't see the map and probably oversaw a Google Maps link
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Hey Ana, Just downloaded and tested it, - UI is simple and the UX playful and nice - congrats Two things to rethink from my perspective: - The Paywall came to early for me, wasn't convinced yet to pay for it (maybe the map feature should be free a... show more
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Thanks SƩbastien :) We created the video with Dayana from Nolling Studio (https://nollingstudio.com) - Voice Over and Background Music was done by us with Elevenlabs (easiest and fastest way to do)
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Hey GonƧalo, Thank you ā really appreciate it š You can already use the app worldwide with our AI Companion (general, uncurated knowledge), and in Switzerland you can also try some of the Local Guides, which are built on curated local knowledge by our ... show more
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Hey Ian, Quick context on a few of your points š The name Joaia simply comes from Journey AI Assistant ā no deep philosophical meaning behind it, unfortunately š Thanks a lot for your feedback on the activation widget. Weāre currently testing more dy... show more