Chief Sales Officer with 20+ years’ experience driving revenue growth across global travel and travel technology businesses. I started my career on the frontline—retail and call centres—building a deep understanding of travel distribution before moving into sales leadership, where I’ve consistently delivered commercial transformation and scalable growth.

I specialise in leading high-performing teams, shaping data-driven sales strategies, and unlocking new market opportunities across B2B and B2C channels. Known for a tenacious, results-focused approach, I operate effectively in complex, matrix organisations, influencing senior stakeholders and aligning cross-functional teams to deliver impact.

Passionate about modern sales leadership, I combine customer-centric thinking with technology (including Salesforce) to optimise performance and build sustainable partnerships.

Expertise: Revenue Growth • Strategic Sales Leadership • Travel Tech • Global Accounts • Commercial Negotiation • Stakeholder Engagement • Team Development • CRM (Salesforce)