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Andy Hibbert
CEO / Founder, Super Reel Travel
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About me

I love to create new businesses that challenge the norm and have the potential to solve big problems. Most recently founded Super Reel Travel, the first video travel discovery, trip planning, collaboration and booking platform. Featuring an AI chat to drive the scroll and answer specific questions, we are TikTok-style scroll and smart LLM overlay.

Discover, decide, and book together. Built for Gen Z / Millennials looking for the best city breaks in Europe.

What sets us apart is our emphasis on curated video, interactive recommendations in addition to a powerful trip planning section where travellers can collaborate and plan itineraries with friends and family before booking together.

Prior to that other businesses founded include Car & Away / Karshare and the airline FlySpace. I believe in the power of diverse perspectives to drive creativity and challenge conventional thinking. I have a strong curiosity and passion to solve big problems, always asking “Why?” and “Why not?” to explore new possibilities in business.

Why did you join the community?

Exploring potential partnerships for Super Reel Travel, at the core of which is creator content, with search and recommendations powered by by a bespoke LLM / RAG.

What is your favorite travel destination?

Argentina

Where do you dream of traveling to?

To the Turkmenistan landscapes like the Darvaza gas crater and other specific places like the Yangykala Canyon, Ancient Merv, Kopet Dag Mountains, Caspian Sea Coast , Karakum Desert, the Repetek Nature Reserve and Kunya-Urgench where I would continue into Uzbekistan

What was your first travel job?

Working for British Airways as an apprentice engineer on Concorde Majors

What do you want to learn more about?

Content as a source of inspiration for travellers and which platforms have seen success in driving better conversion by immersing customers more in a video led view.

Three words that describe why we should travel?

Discover, learn, experience