Curious, strategic, and globally minded, I work at the intersection of soft power, nation branding, and international engagement. At Brand Finance, I help governments and place branding organizations measure and manage their reputations to attract investment, talent, tourism, and trade.

My role blends research, strategic advice, and stakeholder engagement. From delivering city and country-level soft power analysis to supporting high-level events and facilitating dialogue between diplomats, policymakers, and business leaders.

Over my time at Brand Finance, I’ve worked across Europe, Latin America, Asia, and the Middle East, helping countries tell more compelling stories and translate reputation into real-world outcomes: increased FDI, stronger exports, boosted tourism, and global partnerships.