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Here's 10 things that happened most recently:
Here's the 10 most recent posts:
Google has launched "Ask Maps," a conversational AI feature within Google Maps that lets users ask complex, natural-language questions about places — like "plan a museum route" or "places to meet friends in the city after work with a table for four".
Ask Maps draws on data from over 300 million places and 500 million community contributions to create personalized answers and "insider tips", as well as directions, and ETAs. Users can also take action directly, such as booking reservations or sharing places with friends. It's rolling out now in the U.S. and India on Android and iOS.
Here's a short product video:
www.youtube.com/watch?v=5PPiXyAV-Ro
My own take on this — this brings conversational AI right into the heart of one of the most used apps in the word. I've always claimed that Google Maps could become a "super app" and this could put it a step towards that. However, Google maps can be sloppy (try driving in LA with it and getting routed across impossible stop signs, or the incorrectly named beach that is 500 metres out to sea in front of my place) and I'm not sure I want to rely on crowd sourced reviews. Perhaps Google have some more data points beyond the reviews and comments to work with here that can inform their algorithm and suggestions. There will also be people who enjoy reading reviews and scrolling through everything to make a decision. But regardless, this is cool tech, and a bit close to my heart since my first travel startup many years ago was EXACTLY THIS - asking questions about places and getting personalised answers.
Have you already tried the new Ask Maps? Please share your experiences with it!
It looks like it's not available where I'm based so I can't try it yet but it's exciting! The search capability was rather limited until now for specific queries ("looking for a mexican restaurant with good vegetarian options under 40$"). But I always thought Google Maps had the potential to be THE best trip planning app. They're seating on a mountain of data that gets updated every single day and this is the only way to provide a truly personalised experience. And unfortunately, their API pricing makes it impossible for any start-up to use this dataset at scale without a seriously strong business model. One more reason to avoid working on a new trip planning start-up!
Thanks to over 300 members who joined our [LIVE Webinar with Stay22: The $1 Billion Blueprint for Travel Content Success](www.travelmassive.com/events/live-webinar-with-stay22-the-1-billion-blueprint-for-travel-content-success-5557193149) with special guest [Feuza Reis](www.travelmassive.com/@feuza-reis-2963366022) — founder of [Fuse Travels](fusetravels.com/en/) and Partnerships Manager at [Stay22](www.stay22.com/?referred_by=travelmassive&utm_source=travelmassive&utm_medium=web&utm_campaign=march_webinar_recap), moderated by [Matthew Gardiner](www.travelmassive.com/@matthewgardiner) from Travel Massive.
The session covered a lot of ground, from unpacking the new [Stay22 Affiliate Trends Report](www.travelmassive.com/posts/stay22-affiliate-trends-report-real-world-insights-from-5-000-travel-influencers-and-bloggers-who-earn-221979384) and learning what destinations and content are converting best, to our audience Q&A.
Here's the full webinar replay:
www.youtube.com/watch?v=7I-lGMiOTSc&;
Thanks to Feuza for answering many of our audience questions — from finding analytics in the new dashboard, YouTube integration (long-form videos for now), and support for tours and activities content. See the [site chat](www.travelmassive.com/events/live-webinar-with-stay22-the-1-billion-blueprint-for-travel-content-success-5557193149) on the event page for the audience Q&A.
Key takeaways from the webinar
1. Travel creator word of the year is diversification
Analyze where you spend a lot of time (YouTube, Pinterest, etc) and check if those channels actually convert. The goal is to create high impact and low effort content by focusing your time on channels that offer proven ROI instead of chasing trends (Substack, UpScroll, Bluesky). It is also important to diversify your supply list to accommodate more travellers (Expedia, Booking.com, Hotels.com, etc) and to make sure all links are clearly identified as links and appear higher up in the post.
2. Focus on intent instead of inspiration
Higher traffic does not necessarily mean higher conversions. Fewer site visitors with who are actually in the planning journey with a higher intent for booking are more valuable. “Leave inspiration for social media,” Feuza added, and instead focus on articles that offer actionable advice, like where to stay or where to rent the car from, which answers the traveller's search query.
3. Popular destination are not always the highest converting
Content about popular destinations is more competitive. Data also shows that people are looking for alternative destinations and longer stays, often planned around special events (ie. spots, solar eclipse). Use your Stay22 data to analogize seasonal trends on your site to pin point highest converting pages and create content for those destinations.
Custom reporting with Claude Code: How to prompt
Article image #1
One of the [highlights](www.youtube.com/watch?v=7I-lGMiOTSc&t=1309s) of the session was a custom report that Fueza generated with Claude Code, using data downloaded from her Stay22 dashboard. Many of you asked if Fueza could share the process and AI prompt, and she has very kindly shared the details below. Thanks, Fueza!
Steps:
1. Take the data from Page Analytics of Stay22 Dashboard:
1. Download the file.
1. Choose "all time" if you have been using Stay22 for less than a year, etc.
AI Prompt (Claude Code):
*You are an expert SEO strategist and content planner specializing in affiliate content optimization and semantic SEO architecture. I'm sharing my Stay22 affiliate performance data for 2025 and need you to build a focused SEO content strategy for March, April, and May. (Fill in which months you want.)*
*Your first task: Review all uploaded data files and identify which contains the most complete 2025 EPC (earnings per click) dataset. If multiple files overlap, consolidate and use the fullest picture available. Let me know which file(s) you're drawing from.*
*Then do the following:*
*Analyze the top-performing articles by EPC — identify patterns in topic, intent, seasonality, and keyword themes that explain why these articles earn well.*
*Build a semantic SEO map around those high-EPC articles—identify the topical clusters, supporting content gaps, and internal linking opportunities that would strengthen their authority and rankings heading into peak travel season.*
*Create a March / April / May content strategy that covers:*
*Which existing high-EPC articles need optimization, updates, or supporting content right now to capture spring traffic*
*What net-new articles I should create each month, grounded in semantic relevance to my top earners and timed to seasonal search demand*
*How new articles should link back to and reinforce the existing high-EPC pages*
*Prioritize ruthlessly — I have limited time, so flag the highest-leverage actions first. Distinguish between "protect and grow what's already earning" vs. "build new" recommendations clearly.*
*Ground every recommendation in the actual data from my files. Don't suggest generic travel content — everything should trace back to what's already proven to earn in my specific portfolio.*
Thanks again to Fueza and Matthew, and to our LIVE audience for tuning in.
— See you at our next online event!
*👉 Join Thousands of Creators Earning Passively with Stay22 — their free tool, [Let Me Allez](www.stay22.com/letmeallez?referred_by=travelmassive&utm_source=travelmassive&utm_medium=web&utm_campaign=march_webinar_recap) has helped creators monetize more than $1B in bookings with AI-powered tools. [Sign up today](www.stay22.com/referral-program?referred_by=travelmassive&utm_source=travelmassive&utm_medium=web&utm_campaign=march_webinar_recap).*
Something I’ve noticed while working with hotels across Australia and South East Asia is how much travel behaviour has shifted over the past decade.
For a long time, the hotel room was the primary product. Everything else — the pool, spa, beach club, rooftop bar — was seen as an amenity attached to the stay. But increasingly, travellers seem to be booking the experience first.
I have spent many years observing luxury resorts, to find that the guests are often of older generations and the amenities largely remain unused during the day. Meanwhile, the nearby towns, Air BnB's, hostels are bustling with young travellers looking for experiences. From my perspective, the travel landscape has changed. Travellers want to visit a property just to spend the day at a beautiful pool, work from a hotel lounge, enjoy a spa, or experience a beach club atmosphere — even if they’re not staying overnight.
It raises an interesting question for the industry:
Are hotels still primarily selling rooms, or are they actually operating experience venues that happen to include rooms?
Curious to hear what others in the travel and hospitality space are seeing.
Are experiences becoming more valuable than the room itself?
Hi Franki, interesting observations there.
The shift makes complete sense when you think about how people actually talk about travel now. Nobody comes home and leads with the thread count. They lead with the thing that happened, the meal, the moment, or even who they met. The room is where they sleep. The experience is why they went.
That said, I would push back slightly on the framing that hotels and experiences are in competition. This is more South and south east Asia rather than Australia but some of the most extraordinary properties that we book for our clients are very much the experience. The stunning Umaid Bhawan Palace in Jodhpur, for example, where the royal family still occupies a wing of the building. Six Senses Vana, Dehradun a serious wellness destination in the Himalayan foothills for guests who come more for the residential wellness programmes rather than the destination.
What I find working on bespoke journeys across the subcontinent is that the travellers who get the most out of a trip are the ones where someone has thought carefully about both. Getting that calibration right for a specific traveller, their preferred pace, what gets them curious and creative, what they actually want to feel on the last night, is where the craft of journey design sits. :)
Hi Franki, I’ve been noticing a similar shift as well.
In my experience, travellers today seem to value the experience of a place far more than the room itself. The stay is still important especially for luxury travellers, but it’s no longer the main highlight of the journey.
Many travellers are now looking to add meaning to their trips; whether that’s through local interactions, food, culture or simply spending time in environments that feel more connected to the destination.
I’ve also seen that when the experience is strong, the room almost becomes secondary. Travellers remember how they felt, who they met and what they discovered much more than the physical space they stayed in.
It does feel like the role of accommodation is slowly shifting from being the centre of the trip to being one part of a larger, more immersive experience.
Hi Franki,
I collaborate on an experience venue, though quite different from a beach club atmosphere. It's a desert camp in Morocco, and the way we approached it is related to what you are seeing because the goal was always to share Morocco as a living experience, not just a place to sleep.
We never started with the tents. We started with the desert: the silence of the dunes at dawn, the Milky Way overhead, the living culture of the people, and how we could bring guests into that. The accommodation was always in service of the experience. It was about what people need to feel comfortable without overdoing it, because we want to respect the desert and what it teaches about a different way of living. We also recognized that certain things, like en-suite bathrooms, matter to our clients. Not everyone is ready to embrace shared facilities, but they still want the experiences we offer so we built around that reality. It's a different kind of luxury and we are also still evolving to make it better.
In this kind of setting, the room still matters. Not as the product, but as the space to process what just happened. It's the kind of comfort that makes you feel safe. It is all locally designed, nothing like a resort, but genuinely beautiful. Comfortable enough that you can actually stop, breathe, and absorb what you just experienced.
What I've found is that it's a hard sell for a small business as sometimes people don't always understand what we offer. I think it's a model that creates travel that genuinely stays with people. We have clients who come for several days, and others who come just for the day — so the room isn't always part of the equation. But for those who stay, it matters deeply, just probably not in the way it used to.
If you're an independent travel advisor or running a boutique agency, you already know the tool sprawl problem. A CRM here, an invoicing tool there, a separate blog platform, a design app for social posts, and somehow you're still collecting passport details over email. Every disconnected tool is a place where client details fall through the cracks and more time is spent on admin instead of planning trips.
We built Plan Harmony for agents and agencies to bring all of that into one workspace.
Plan Harmony combines collaborative trip planning that we've perfected over the years with the business tools agencies need to operate professionally. Here's what's included:
Client management built around travel. Not a generic CRM with custom fields bolted on. Client profiles capture travel preferences, dietary needs, loyalty numbers, accessibility requirements, passport and visa details, and full trip history. If you're migrating from spreadsheets or another platform, bulk CSV import handles it with real-time progress tracking and row-level error reporting.
Invoicing connected to your trips. Each invoice ties directly to a trip and client. Pull line items from a trip budget with one click instead of retyping everything. Invoices support multi-currency, tax calculations, discounts, PDF generation, and email delivery — with a full status pipeline from draft through paid. No per-invoice fees.
White-label branding with custom domains. Point your own domain to your Plan Harmony agency profile. Your clients see youragency.com, not a third-party URL. Your profile, blog, and custom forms all live under your brand.
Custom forms for client data collection. Build forms with a drag-and-drop editor. Passport info, dietary restrictions, emergency contacts, pre-trip questionnaires — and share a link. Clients don't need an account. Forms work on your custom domain, and responses are tracked with timestamps and version history.
Lead capture and conversion. Potential clients submit inquiries through your public profile without logging in. Review, respond, and convert inquiries into client records with pre-filled details. No more losing leads in email threads.
A blog publishing system. Write and publish travel content with a markdown editor directly on your agency profile. SEO-friendly slugs, cover images, and draft/publish workflow. No separate WordPress install to maintain.
Social media templates. Choose from professionally designed templates for destination spotlights, special offers, travel tips, and more. Your logo and brand color are pulled in automatically. Customize, then download pixel-perfect PNGs for Instagram, Facebook, and LinkedIn - all three sizes at once if you want.
Dashboard analytics. Active trips, monthly revenue by invoice status, inquiry-to-client conversion, team workload distribution, and trips that need attention - all in one view instead of a manual spreadsheet export.
Team collaboration. Role-based access, invite codes, lead planner assignments, and clean offboarding that cascades through assignments. Works for solo advisors adding a first assistant or mid-size teams.
Plus access to 6,000+ tours and experiences across 136 countries through Plan Harmony's built-in marketplace.
We designed this for independent advisors, boutique agencies, growing tour operators, and travel consultants who want professional tools without enterprise pricing or the overhead of stitching together five different platforms. If you're spending more time on admin tools than on planning trips, that's the problem we're solving.
More information: www.planharmony.com/blog/travel-agency-software-plan-harmony-for-agencies/
Plan Harmony for Agencies is available now. If you're interested in trying the tools we built don't hesitate to reach out!
Hi Mike, this is absolutely awesome news to hear and it looks like the product has come a long way since you first shared it on Travel Massive a few years ago, bravo!
Is this a pivot from the original group planning app to travel agency software, or an extension of the original? Keen to hear the story about your pivot if there has been one.
Last question is about pricing - is this a SaaS style model, or something else?
Once again congrats on the launch!
It's definitely an extension of the group planning app. Over the last couple of years, I've honed that experience and wanted to provide additional robust tools on top for agencies so they can really accelerate their business.
On pricing, the short answer is yes, it's a SaaS-style model. I'm still in the process of narrowing down the right pricing based on customer feedback. But I'm looking at a flat monthly/annual fee per agency regardless of size.
Thanks Ian!
Hi, we're collecting feedback on Afghanistan's new online visa service which is now online at eafghans.com/e-visa/ and should greatly simplify the visa process and open the country further to tourism.
Have you tried it out yourself or heard of it?
Based on 100 global travel tech conferences in 2026, I analysed which weekdays conferences are running on.
I'm not sure how useful this is to conference organisers, since this is mostly stuff you knew already, but here's the data anyway:
😲 An overwhelming majority, 85%, of conferences have at least part of the event on a Wednesday!
😲 One third of all conference days (start, end or in-between) are a Wednesday.
Tuesdays and Thursdays each account for less than a quarter.
🤔 39% of conferences start on a Tuesday, 25% on Wednesday, 22% on Monday.
🤔 77% of conferences end on a Wednesday or a Thursday (fairly even split), 15% end on a Friday.
😌 Weekends (Saturday, Sunday, Friday start, Monday end) are generally only involved if there's a consumer part of the schedule - i.e. open to the public.
Note: These are in-person events only based on published start and end dates.
If you want to see the full list of more than 100 travel + technology conferences, with links to the event pages, check out my earlier post here: www.travelmassive.com/posts/i-created-a-list-of-global-travel-tech-conferences-in-2026-241194796
Gosh, this is a fun set of statistics Mark, thanks for sharing!
tl;dr = "Wednesday is the dominant day — appearing in 85% of all events and accounting for a third of all conference days — with most conferences starting on a Tuesday and ending on a Wednesday or Thursday."
Personally I prefer the tail end of the week because it's generally full of more energy and there's opportunity to do a bit of sight-seeing (if you're a visitor) on the weekend afterwards.
Did you analyse any differences between regions (e.g. between Asia and Europe)?
I often thought Friday or Monday would be better for tourism, but these were all also tech conferences which maybe skews the data a bit - people who are there as part of their job and are travelling internationally are usually unwilling to give up weekend time with their family.
I used to add days to my trips a lot - when I was younger and had nobody depending on me.
I'll check the region thing, that's a good idea. It should be as easy as setting a filter. The only issue is it reduces the sample size a lot, so the results won't as statistically significant.
I would also be curious to see any differences in regional data.
I've found that people are still looking to tag on an extra day before/after - if a local'ish event with a -4 hour travel window, to do some exploring locally IF its an area that's new to them, or has some particular area of interest to visit. International travel: they use that time to catch up on their sleep (and I am definitely in that camp!)
I've broken down the results into EMEA, Americas, APAC - then further into MEA/Europe, but I'm not sure how to post on here - I can't post images in a comment? Do I edit/unpublish, add five images, and then resubmit?
Or should I just drop this all in a Google Drive folder and share a link?
New slides added!
Travel influencers / content creators, how are you optimizing for LLM visibility?
We’ve been experimenting with making user accounts and travel reviews highly structured, and switching from guest posts to Featured Traveler interviews to generate stronger author mentions.
But I’m curious what creators are doing to increase their chances of being recommended in AI chats. Or are most people still focused mainly on traditional SEO?
Good question.
From my own conversations in this part of the industry, the "check your AI ranking" tools that are popping up everywhere are wildly inaccurate, if not total bullshit. So I would caution anyone making decisions from these tools, as fun as they might be.
I think the most important thing is to care about your readers and audience and be obsessed with serving them with the best user experience and information to make decisions. Remember, if you're not a source of truth, or the supplier of the product/service, then you are only an INTERMEDIARY in the distribution chain and you're at the mercy of LLMs.
I'd always say "yes" to structured data, fast page speed, and unique content (unique as in truly unique, not lazily changing the words around) as this will always improve UX and information exchange.
What I'd add to this in the age of LLMs is that since there's essentially zero cost to creating unique content (e.g. AI slop) — the value is now in TRUTHFUL and TIMELY content. e.g. you saw that with your own eyes, yesterday. Perhaps this is the end of longtail content, we shall see.
Hope that helps some people!
This week Travel Massive partnered with Stripe to host a panel unpacking the future of agentic commerce in travel and hospitality.
Together, we brought together leaders from across the industry — Kevin Z. (Hyatt), Seth Borko (@seth-borko) (Skift), Ernest Lee (@ernest-lee) (EOS Hospitality), and Sanjay Vakil (DirectBooker) — with the conversation expertly moderated by Stripe's inimitable Andrew Beckmann (@andrew-beckmann).
The result was a candid and balanced discussion, grounding the topic in practical realities today while thoughtfully exploring where things may be heading.
Four themes kept resurfacing throughout the discussion: trust, control, value, and the unknown.
From the brand and operator perspective, Kevin and Ernest offered grounded insights. Ernest highlighted the independent hotel perspective—where discovery is paramount, with a nod to some of core tenets of Generative Engine Optimization (GEO): structure, reputation, and intentionality.
Well‑structured semantic data that machines can read and map to human intent is paramount. So is cultivating positive brand sentiment across social channels and community platforms. As Kevin noted, the challenge for brands is ensuring they maintain affinity, offer clear value, and differentiate in ways that help them stand out—and ultimately win—in an environment where trust signaling is key.
Retail offers encouraging early signals for agentic commerce, but travel—as ever—comes with nuance. The category carries additional complexity through dynamic inventory, packaging, and pricing, which makes the path more challenging.
Stripe’s five‑stage framework for agentic commerce provided a helpful anchor for the discussion. By that model, the industry appears to be roughly two stages into the journey: moving from simply removing traditional forms toward enabling descriptive, conversational discovery. Each stage removes more work from the human, with the end state being anticipatory booking.
Regards control and ownership, travel is an emotional, considered purchase—particularly for Americans with limited vacation time—which raises real questions about the context and circumstances around which customers may hand over to agents. As Seth rightly pointed out, certain use cases, such as business travel, may reach that threshold sooner. Watch this space for more to come on the customer's intent to use agentic.
Agentic commerce remains early, but its influence is already visible. As platforms evolve, the brands that win will be the ones that can best describe their offering and value—and be deliberate about earning their place in the traveler journey.
Cycling tourism needs a boost! And we need events like the one organised by European Cyclists' Federation at ITB Berlin 2026.
"Cycling tourism trends 2026: innovation, knowledge and public-private strategies" - in practice six presentations, full of interesting numbers and observations.
The session was reliably moderated by Agathe Daudibon, head of EuroVelo. Right after her, Heiko Riekenberg took the stage to present CycleSummit, connecting cycling tour operators. Wanda Nowotarska spoke about the development of cycling routes in the West Pomerania region in Poland. Then Christian Tänzler from ADFC Allgemeiner Deutscher Fahrrad-Club e. V. discussed developments on the German cycling tourism market, referring to data from the latest ADFC Bicycle Travel Analysis. After that Bastiaan Overeem from NBTC Netherlands Board of Tourism & Conventions spoke about cycling tourism in the Netherlands and Isabell Eberlein about events organised by Velokonzept GmbH, including Velo Berlin.
It was efficient, informative and engaging. Experts in cycling tourism development from different countries, working at different levels and with different experiences. Each of them shared positive examples showing how much has already been achieved in cycling tourism, but also how much still remains to be done in other countries, regions, organisations and events.
The most important slide? "Cycling tourism needs a boost" from Christian. It showed that cycling tourism has already a huge reach in Germany - in 2025 more than half of the population (39.3 million people!) used bicycles for leisure and holidays. At the same time it highlighted that safe infrastructure, an easy entry into cycling tourism through day trips or cycling holidays, and communication focused on enjoyment and recreation are key for further growth. This means building high-quality infrastructure, creating bicycle-friendly mobility chains and introducing concrete actions within national tourism strategies.
It is good that cycling tourism has its place at ITB. And that green on the Green Stage... perfect, because bicycles are green!
AI trip planning tools are having a moment and the conversation in most industries has settled into two camps: "AI will replace us", or "AI is just a tool".
I think travel is more interesting than that and I believe the real question isn't whether AI can plan a trip. It clearly can, to a point. The question is what it can't do.
AI can't read a client who says they want adventure but actually needs comfort. It can't call in a favour with a property that's technically full. It can't sit across from someone and understand that this trip is really about a family reconciliation, or a milestone they haven't told anyone about yet.
Luxury travel has always been about the human behind the itinerary. I don't think that changes.
But I'm curious whether advisors are finding that clients (who may be using AI) are arriving better informed, more demanding, or somewhere more complicated than either?
This is a profound take. You’re absolutely right—AI can map a route, but it can’t feel the ‘vibe’ a client is looking for or understand the unspoken emotional goals of a journey
At Georgian Travel Club, we operate in the Luxury segment in Georgia, and we see this every day. Our clients don't just want a booking; they want the local 'favours' you mentioned—access to exclusive spots and that deep human touch that AI lacks
If you're ever looking for a partner in the Caucasus who balances high-tech logistics with high-touch luxury service, I’d love to connect 🙌
Great points, Nupur. I'd argue AI is actually going to make travel advisors more relevant, not less. But the way advisors operate will have to evolve.
A few things that will matter most:
Specialization. Clients can absolutely start a trip on ChatGPT or any number of AI planning tools. But those tools still lack the nuance of deep expertise in a particular destination or travel style. Advisors who clearly define their niche will stand out, because generalists are exactly what AI already does well enough.
Personalization. The way you know your client, their unspoken preferences, the context behind the trip, that's a moat AI can't easily cross. Advisors who double down on that relationship-driven personalization will thrive.
AI literacy. Advisors need to understand what's happening in this space, not to fear it, but to use it. Clients are showing up better informed (and sometimes misinformed). Knowing how to cut through the noise and deliver curated, trustworthy guidance is the new skill set.
Trust and data privacy. As clients share more personal information with AI tools, the question of who's protecting their data becomes real. Advisors who can offer that layer of security and discretion add genuine value.
Content authenticity. With AI-generated content flooding every channel, advisors also need to be careful not to get caught in the "AI slop" trap. Original voice and real expertise will be what earns attention.
So yes, to your question, clients are arriving more informed and more demanding. But that's actually an opportunity. The advisor who is AI-literate, deeply specialized, and relationship-first isn't being replaced. They're being elevated.
Hi Rohit, thank you for your response. I personally deeply agree with everything you said. The specialisation point is the one I keep coming back to. The generalist is exactly what AI already does, you're right, and I think that's going to force a genuine reckoning for advisors who've built their business on breadth rather than depth.
The AI literacy point resonates also. I've done AI consulting for companies across Australia before moving into travel, and one of the consistent patterns I saw was that the people who feared the tools the most were the ones who understood them the least. The fear tends to dissolve pretty quickly once you actually use them. :)
Hi Nupur,
Yes, It will force the travel agents towards depth and details. As AI will be dependent of Data and validity of that can always be questioned.
Using the AI Tools responsibly and protecting your clients and your personal brand as much as one can by AI Literacy will be paramount.
You are 100% correct people who fear AI the most have little understanding. One has to manage this change by empowering with Knowledge and constantly evolving which is not easy:)
HERE'S THE NEXT 5 UPCOMING EVENTS:
Join us on Tuesday, 24 March, for a presentation on the Vietnamese travel habits and networking with fellow tourism industry professionals.
This event will take place at The Cloud lounge, located on the 48th floor of Vinpearl Landmark 81 Autograph Collection, offering stunning views of the Saigon skyline.
__EVENT_CUSTOM_BLOCK__
Vinpearl Landmark 81, Autograph Collection is kindly offering all our guests a complimentary welcome drink, snacks, and a special happy hour menu. Attendees will also have a chance to take a tour of the hotel facilities, including guest rooms and the Presidential Suite, the highest suite in town, located on the 68th floor. The hotel’s most exclusive accommodation features expansive living spaces, refined interiors, and breathtaking views from the highest hotel in Vietnam. Please register your interest upon arrival.
Meet our Speaker — Richard Burrage, Founder at Cimigo
Richard Burrage has thirty years of experience in market research and consulting. Richard has spent the last twenty-five years in Vietnam, assisting in developing and building numerous brands to achieve leadership positions. Richard is the Founder of the market research agency Cimigo. Learn more at www.cimigo.com.
About the Presentation — Vietnamese Travel Habits
Cimigo’s Vietnamese travel habits 2025 study paints a detailed portrait of how Vietnamese travellers are choosing, experiencing, and planning travel, and why destinations must now localise, personalise, and differentiate to stay relevant.
Schedule
5 pm - 5:30 pm: Welcome drink and networking
5:30 pm - 6 pm: Presentation: Vietnamese Travel Habits report
6 pm - 7:30 pm: Networking and tours of the property
📍 Location
The Cloud @ Vinpearl Landmark 81 Autograph Collection - 48th Floor
720A Điện Biên Phủ, Phường 22, Bình Thạnh, Ho Chi Minh City
⏰ Time
5 pm - 7:30 pm
This event is for everyone involved in the travel industry, including hotels, tour operators, travel agents, DMCs, travel media, and content creators.
Please note that the number of tickets is limited; register in advance if you are going to attend.
Looking forward to seeing you on March 24th!
Link to event pageTravel Massive Experience: Wine tasting at 7 Mares
As per yearly tradition we are having our yearly wine tasting hosted by our partners 7 Mares.
They invite us for a beautiful evening of free quality wine tasting and networking.
Apply now
There are 20 seats available and you can apply by tagging a friend to tag along.
Apply to win a spot at the table by registering on the event page and sending an email with a travel industry friend in cc to bjorn@destinationdigital.agency.
Event details
📍 7 Mares
Address: Heimstraße 3, 10965 Berlin
Map link: maps.app.goo.gl/EnYNpwoGQ9PrBsq19
👉 Starts at 6:30 pm — Be on time.
✅ Tag a friend to tag along!
🌮 Hungry? There's many restaurants nearby to grab a bite before or after
🎤 A few words from our sponsors at 7 Mares and Fork and Walk
About 7 Mares
Life is too short to skip Portuguese wine 🍷 At 7Mares, we believe that every glass tells a story—of sun-drenched vineyards, salty Atlantic breezes, and centuries of tradition. That’s why we handpick and import only the finest wines from across Portugal, working closely with winemakers we know and love. These are not just producers—they’re friends, families, and passionate artisans who pour their hearts into every bottle. From the bold reds of the Douro Valley to the crisp whites of Vinho Verde, our collection brings you the true soul of Portugal—right here in the heart of Berlin.
Wanna share your Berlin experience?
Do you have a Berlin activity worth experiencing and do you want to share it with the Berlin Travel Massive community ? Do get in touch at bjorn@destinationdigital.agency and let's make something happen.
Looking forward to seeing you soon!
Cheers,
Bjorn, Hannah and Tiago
Hello Toronto Travel Massive community,
Stop paying full price for flights and start leveraging your everyday personal and business expenses to allow you to fly affordably anywhere in the world.
First, you will hear from Tara McAndrew, and expert on all things on points and miles. In her introductory workshop to using points and miles, Tara will share her insights on how to make your expenses pay for your travel.
After a short break we will welcome community members to share their tips and tricks in a series of 5-minute lightning talks. Have a few tips you'd like to share? Submit your 5-minute talk idea: forms.gle/nyzQDznfw12htfoA6
⏰ Schedule of activities:
6:00 PM: Arrival
6:15 PM: Welcome
6:30 PM: Presentation by Tara McAndrew
7:00 PM: Break
7:15 PM: Community lightning talks
7:45 PM: Open room Q&A
8:00 PM: Event ends
Meet your speakers:
Tara McAndrew
IG, FB, YT @TravelwithTMc | www.TravelwithTMc.com
Podcast: travellingthroughlifepod.buzzsprout.com/2455874/follow
Tara is a Canadian polyglot, a connector and storyteller, and small business owner. She has been living and travelling around the world for over a decade. She has lived in Europe, Asia, Oceania, and her campervan Betty White, and travelled to 6 out of 7 continents. By using points and miles she has saved thousands of dollars each year on flights.
In addition to blogging on her website Travel with TMc, speaking engagements, and podcasting on Travelling Through Life: A Podcast on the Go. Tara is on a mission to help Canadians affordably fly through points and miles coaching. She offers private 1-on-1 consultations, workshops, and an online course to help people harness their spending to pay themselves to travel too.
Barry Choi
IG: @barry_choi | www.moneywehave.com
Barry Choi is an award-winning journalist, personal finance expert, media consultant, brand ambassador and credit card and loyalty columnist for The Globe and Mail.
Jennifer Logan
IG: @jenzjourneys | jenzjourneys.com
Jennifer is a GTA-based content creator with a passion for inspiring others to live life to the fullest. After her daughter’s 2020 passing Jennifer turned her grief into purpose, using her platforms to encourage others to create memories through travel and exploration. Jennifer is the Travel Expert on the TV show Inside Durham and was named a 2025 Bessie Award Finalist for “Collaboration of the Year.” She is a freelance writer, and a speaker at conferences and events, where she shares travel and social media tips in Canada and across the globe.
Kateryna Topol
IG: @katerryna | pathstotravel.com
Kateryna Topol is a Toronto-based travel writer, photographer, freelancer writer, and content creator. Her bylines appear in DreamScapes Magazine, EXPLORE, Jetsetter HK, AZURE Road, and other international publications. She is the founder of an online travel magazine PathsToTravel.com and North American music magazine, QuipMag.com. Kateryna is the Travel Massive Toronto chapter lead and an active member of TMAC and NATJA.
Liisa Ladouceur
IG: @liisaladouceur | liisawanders.com
Liisa Ladouceur is a Toronto-based travel and arts reporter who writes about our weird and wonderful world. She runs the blog Liisa Wanders where she aims to inspire other solo travellers to take the trips of their dreams. Her essential packing list includes curiosity, patience and SPF.
About the venue sponsor:
Nieuport Aviation is the owner and operator of the passenger terminal at the award-winning Billy Bishop Toronto City Airport. Learn more at www.nieuport.com
💬 Join the conversation:
• Travel Massive | @travelmassiveTO #TravelMassiveToronto
• Nieuport Aviation | IG: @nieuportaviation | LinkedIn @Nieuport Aviation
• Tara McAndrew | IG: @TravelwithTM
🎟️ Event registration: There is a maximum capacity, so make sure to register. If there is a waitlist, we would encourage you to still sign up in case someone is no longer able to come. If there are any cancellations, we will add people from the waitlist. In the meantime, please have a look at your Travel Massive profile and take a moment to make sure it is up to date.
👉 Please note:
* All guests must be registered to attend.
* No +1s please.
* Must be an active member of the travel industry to attend with an approved and updated profile on www.travelmassive.com. Please make sure to describe what your role is in the travel industry and add associated social media and website links.
👉 Cancellations: If you are no longer able to attend, please try to release your ticket 48 hrs (2 days) before the event so others can attend. Thank you for understanding.
🚨As these events are limited capacity, we have a 3-strike no show policy.
📸 This event will be photographed by a member of a Travel Massive team or/and our event partner. If you do not wish to be photographed please let us know upon arrival.
Land acknowledgment
We wish to acknowledge the Ancestral Traditional Territories of the Ojibway, the Anishnabe and, in particular, the Mississauga’s of the New Credit whose territories we gather on. This territory is covered by the Upper Canada Treaties.
Link to event pageJoin the top travel innovators and leaders from South East Asia at Travel Massive Asia Conference 2026, in Da Nang, Vietnam on August 21-22.
Travel Massive Asia Conference 2026 will be hosted across two days in Da Nang (21-22 August) with a focus on innovation, creation, and marketing in travel, featuring: expert-led workshops, industry panels, founder interviews, a startup pitch competition, tourism and creator masterclasses, and community activations.
Check out highlights from our 2025 conference: www.travelmassive.com/posts/photos-from-travel-massive-asia-conference-2025-in-da-nang-vietnam-401401759
The Conference for Travel Innovation, Creation, and Marketing
Day 1 ("the conference") will be hosted on the final day of HorecFex (20-21 August) — the premier technology event for the tourism and hospitality industry in Vietnam which attracts over 4,000 attendees including senior hospitality executives and features 80 exhibition booths from local and international vendors.
Day 2 ("the masterclasses") will take place inside the historic town of Hoi An — a UNESCO World Heritage Site, featuring small-group tourism and creator masterclasses led by experts from the Travel Massive network, followed by an exclusive after party to celebrate two days of learnings and new connections.
🏝️ The conference will be hosted at the Ariyana Convention Centre, a 5-star conference facility built for the 25th Asia-Pacific Economic Cooperation (APEC) summit, located in the centre of the beachfront Ariyana Danang Tourism Complex.
🇻🇳 Da Nang is the largest city in Central Vietnam and a regional hub for Vietnam's fast growing tourism market, which welcomed a record 21+ million international tourists in 2025 and is the 3rd largest travel destination in South East Asia. Vietnam's top inbound source markets include the United States, China, South Korea, Japan, Australia, India, and Russia.
👉 This is an exclusive event for: travel industry professionals, tourism operators, travel startups, verified travel creators, influencers and KOLs, and relevant industry experts and media.
🤩 This is your opportunity to learn from and meet with like-minded professionals and founders from across the tourism, hospitality, and online travel sectors in South East Asia and beyond. We look forward to welcoming you!
Program and topics (preliminary)
Day 1 — Conference at Ariyana Convention Centre
🤖 (Workshop) Get Found in the AI Era: SEO and AI Search Visibility for Travel Brands
💻 (Workshop) AI-Powered Travel Marketing: From Content Creation to Campaign Execution
🇻🇳 Vietnam's Moment: Building a World-Class Tourism Destination
🔥 Fireside Chat: Building a Successful Travel Business in Southeast Asia
🤳 The Creator Economy Meets Travel: What's Working in 2026
✈️ From Local to Global: How Vietnamese Travel Businesses Are Scaling
🚀 Travel Startup Pitch Competition
🥂 Industry networking drinks
Day 2 — Hoi An Masterclasses
🎓 5-8 expert-led masterclasses across two venues covering topics including content creation, travel storytelling, AI marketing tools, destination marketing, growing a travel business in Southeast Asia, and building and monetizing a travel audience.
🎉 After Party — an exclusive evening event at a secret venue in Hoi An to celebrate two days of learning, connection, and inspiration with new friends from across the travel industry.
Tickets and Registration
Tickets to Travel Massive Asia Conference 2026 Da Nang (21-22 August) will be available to purchase in the coming weeks and includes entry to HorecFex Hospitality Exhibition and Forum (20-21 August). Some restrictions apply:
• Morning workshops on Day 1 are limited to 100 seats.
• Masterclasses on Day 2 are subject to group capacity and availability.
To secure your spot at Travel Massive Asia Conference 2025 Da Nang:
✅ Join the waitlist on this official event page on Travel Massive
✅ Purchase a ticket when they go on sale (announced mid March)
FAQ: Where to stay / how to get there:
• Day 1 will be hosted at the Ariyana Convention Centre in Da Nang, Vietnam.
• Day 2 will be hosted in Hoi An town (venue to be announced).
• The official hotel is Furama Resort (a 10 minute walk to the convention centre).
• There are many hotel options nearby the convention centre and in Da Nang city.
• Fly direct to Da Nang International Airport (DAD) from international hubs including Singapore, Bangkok, Kuala Lumpur, Taipei, Seoul, Tokyo, or transit via Ho Chi Minh City (Saigon) or Hanoi.
• Bus and train from HCMC (Saigon) to Da Nang (allow a full day, at least).
• Get an Electronic Visa for Vietnam at evisa.gov.vn (for US and other citizens)
• We recommend to extend your stay to explore nearby sights and Central Vietnam!
Questions or need advice? Contact us at danang@travelmassive.com
Link to event pageMeet Fellow Travelers At The Extraordinary Travel Festival 3rd Edition in Bangkok, Thailand
Join us in Bangkok, Thailand from October 22-25 for The Extraordinary Travel Festival 3rd edition and meet with the world's most accomplished travelers for 4 days of keynotes, panels, workshops, and networking that shines a spotlight on extraordinary travel and adventures.
www.youtube.com/watch?v=-3soRsYQKpc
Three reasons why you should join us:
Community; meet new & old friends who share your passion of travel
Content; listen in to over 30 incredible travel speakers
Chart a course; explore the destination & nearby region
We bring travelers together from around the world, the Marco Polos of the 21st century; Who are any of the following:
• Accomplished, avid, and adventurous travelers
• Traveling to every country in the world
• Passionate to explore extreme destinations
• And love to have fun and network with likeminded people
Learn more and secure your ticket at www.extraordinarytravelfest.com
Link to event pageHere's the 10 latest classified ads:
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