How do you quantify the value derived from exchanging unsold travel & tourism inventory for media exposure?
The concept of converting unsold inventory into marketing assets is equally relevant when applied to hosting travel writers (or any media specialist, for that matter).
Unsold bed-nights or packaged tour itinerary tickets, empty seats in restaurants, on tour coaches, and on airlines are very much like perishable products in the FMCG sector – if they're not sold by the due date, they’re gone forever.
Historical data, however, should provide an indication of average unsold inventory. In the accommodation sector, for example, global average occupancy rates for hotels can range anywhere between 60% to 80%. In South Africa, the occupancy rate of hotels and similar establishments in 2021 amounted to just 23%. (Statista, Nov 8, 2022).
In financial terms, this means that hospitality establishments are losing between 20% to 80% of their inventory. Inventory that could easily be con...
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Hey! I'm Alice, serial solo traveler and hiking junkie.
Calling all hikers and backpackers! Here's a video of 20 hikes you have to try from day hikes to multi day traverses in countries all over the world.
👉 Where are your favorite hikes in the world?
Great to see Tasmania on your list! Obviously I am biased :)
Perhaps there’s a way to get your hiking videos onto Traveler Map, a website of national parks around the world that we featured recently:
Thanks for sharing these hikes! Patagonia and the Trans Bhutan have been on my list!! One of my favorites hikes is The Inca Trail to Machu Picchu
Thanks for sharing this list, truly amazing hikes.
I am glad Trans Bhutan made the list.
Vosac in the Biokovo ranges of Croatia is a challenging, but rewarding hike.
Ben Lomond in Queenstown gets a special mention.
There's actually tons of great hiking opportunities in Japan, too! I'm not an expert hiker so I can't do the insane consecutive day ones, but one of my favourites was up Mt. Karakuni, which is a part of the Kirishima volcanic mountain range. The view of the blue caldera lake below was stunning!
Thank you for the video! Amazing hikes! Would love to do Trans Bhutan and the Lost Trek one day! Also glad to see some of the hikes I'm planning to do this year in it :)
'Carros the foc' in Catalunya is super nice. I really recommend it.
Asia has a lot of places to hike that can really inspire. Thanks for sharing this video.