I know there are quite a few travel marketers and content creators here, so really interested in your professional opinions on Travelport's 7Wonders campaign.
We partnered with Jamie ‘Adventureman’ McDonald to try and break a Guinness world record - to visit the 7 modern wonders of the world in under 7 days. We were mostly focused on creating compelling video content and generating good PR - the main video is here:
https://youtu.be/3tfcL-uWQys
I think the video is fun. Even though we're a B2B travel tech - we're trying to take a very distinct approach to most corporate-style B2B technology marketing which tends to focus on website, event sponsorship, product features, etc. This looks and feels a lot more like travel marketing to me.
[EDIT: Added the correct video link - sorry!]
Comments
The GATE has been one of Canada's few online, independent, entertainment magazines since 2001 (celebrating over 22 years!), and travel is a big part of the stories we love to share.
With a focus on original photography and video, The GATE creates articles and deep-dives into trips and destinations, with a particular focus on Canada.
I'd love to chat with anyone from the community. I've been around Toronto's media scene for a while, but I'm still pretty new to the travel community in a lot of ways. Happy to connect with anyone, and any new friends on the YouTube channel are greatly welcome.
Hey Andrew, welcome and thanks for sharing your story.
I like the range of categories you cover in your feed. Addressing a few interdependent archetypes is exactly what I've begun to do with my nomad centric newsletter. Being a full-time working and travelling nomad of five years, I thought to collate, curate and share the copious amount of content (mainly photos) I've bagged during my travels.
Give your experience, be great to get your thoughts on Knowmad: knownomad.substack.com
Cheers.