In our journey towards a more sustainable world, “impact travel” solutions can provide travellers with experiences that positively mark the destinations they visit.
However, there are a few considerations that are crucial to a major breakthrough in impact travel:
1. The paradox that “going mainstream” is not sustainable by its very nature (e.g. mass tourism)
2. Protecting the authentic essence and brand value of “impact travel” so it doesn’t become another marketing tagline
3. Moving beyond simple KPIs to ensure we make a measurable, positive change in the real lives of people
Do you think "impact travel" is feasible for the tourism industry to achieve at a wider scale? What other challenges does impact travel face to become a significant force and transform people's lives and society? Appreciate your feedback!
PS: If you are interested in this topic, we invite you to join the TravaPowa impact travel community (follow the links in my profile).
Comments
I love discovering new travel search engines, and was surprised I hadn't come across Tictactrip earlier! Thanks to Travel Tech Essentialist newsletter for the tip-off :)
The company is based in Paris, and claims to have multi-modal (travel connected by different modes of transport) coverage across over 4800 cities in 15 countries, provided by 200 suppliers.
If you've used Tictactrip please let us know what you think!
PS: For those of you attending ITB Berlin (and our PARTY) this would be a great way to find your way there if you're based in Europe!