Hi everyone, I am really looking forward to your ideas! I thought I'd mention that we are also conducting a series of interviews and are looking for participants that are based in the Asia-Pacific region and are either working with a destination marketing organisation (local, regional, national...) or with an accommodation provider or a museum. Interviews are about 45 minutes long, through a video call and there's no need to prepare anything. All results will be de-identified. If you're interested you can send me a message: contact@getaboutable.com The ultimate goal of this project is to help us understand how we can (re)design our products and services better to help the travel & tourism industry connect with the accessible & inclusive tourism market.

How do you quantify the value derived from exchanging unsold travel & tourism inventory for media exposure? The concept of converting unsold inventory into marketing assets is equally relevant when applied to hosting travel writers (or any media specialist, for that matter). Unsold bed-nights or packaged tour itinerary tickets, empty seats in restaurants, on tour coaches, and on airlines are very much like perishable products in the FMCG sector – if they're not sold by the due date, they’re gone forever. Historical data, however, should provide an indication of average unsold inventory. In the accommodation sector, for example, global average occupancy rates for hotels can range anywhere between 60% to 80%. In South Africa, the occupancy rate of hotels and similar establishments in 2021 amounted to just 23%. (Statista, Nov 8, 2022). In financial terms, this means that hospitality establishments are losing between 20% to 80% of their inventory. Inventory that could easily be con...